While video games come with an array of graphics, there is one thing that a lot have in common: bright colors. Games such as Candy Crush use bright colors to stimulate the the player’s vision, allowing for more visually-appealing game play. But what is the strategy behind these bright colors? Why are they there, and what do they do? Essentially, in color theory, colors set the mood or tone. Usually, in video games, the colors and the background music go hand-in-hand. In Candy Crush, the bright colors are accompanied by happy music. Colors can certainly have an emotional response ; the bright colors in Candy Crush seek to appeal to happy emotions (as does the music). In this way, color theory is an important rhetorical strategy in video games. If the goal is to insight a specific emotion, that emotion’s coordinating colors should be used. In Candy Crush, the bright colors are supposed to insight joyful emotions.
